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A
VW Rabbit "10 Best Cars in the World" Comparison
1976|European
CLASS A
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Pontiac Grand Prix "Grand New Luxury"
Category|Automotive
Subcategory|American
Year|1978
Rarity Class|CLASS A
Archive Views|29
Heritage AdvertisementsAutomotive/AutomotiveCarsPontiacGrand PrixPontiac Grand Prix "Grand New Luxury"
Last updated: 30 Mar 2026
Historical Context
The Disco Era Masterpiece
"Grand new looks. Grand new luxury. Grand new Prix."
A definitive double-page spread marking the debut of the 1978 Pontiac Grand Prix. This model year represented a major shift in American automotive history—the "Great Downsizing." Pontiac responded with a scientifically designed masterpiece that offered "responsive new maneuverability" without sacrificing the brand's legendary luxury. With its two-tone finish and iconic grille, this ad captures the sophisticated swagger of the late 70s perfectly.
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